THE STARTING BLOCK

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Groundswell Property Management is all about helping people “make themselves at home” in Raglan — connecting guests with beautiful stays and supporting property owners to maximise their returns.

But as the business grew, they needed more than just listings — they needed a clear digital strategy to strengthen brand awareness, generate consistent enquiries and optimise their website to convert visitors into bookings and owner leads.

That’s where Aunty Frank stepped in.

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THE IMPACT

We partnered with Groundswell to refine their marketing strategy and build momentum across both brand awareness and lead generation.

Through targeted campaigns, we increased visibility with the right audiences — holidaymakers looking for their next Raglan stay and property owners ready for hands‑on management support. Alongside paid activity, we worked on website optimisation to improve user flow, strengthen calls‑to‑action and ensure the path from browsing to booking (or listing) felt seamless.

The result? Stronger brand presence, smarter digital positioning and a clearer conversion journey across the website.

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