THE STARTING BLOCK

Base Law Associate, Sian Atkinson, launched her practice with a clear vision: to deliver expert legal services in sensitive whānau property matters. As a start‑up firm, she needed a strong marketing foundation to introduce her brand, define her audience and establish her presence in the market.

While managing complex property cases and balancing life as a busy mum, Sian partnered with Aunty Frank to lead the strategy, research and development of her marketing — ensuring her business launched with clarity, confidence and a clear direction for growth.

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THE IMPACT

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Aunty Frank worked closely with Sian to define her target audience, refine her messaging and develop a clear social posting strategy. Over a focused 90‑day activation period, we executed her content plan, building brand awareness, credibility and visibility across her social channels.

This allowed Sian to stay focused on serving her clients and managing high‑profile property cases, knowing her marketing was being handled strategically and consistently.

“Shari was pivotal in the launch of my business. She took the time to truly understand both the work I do and the people I wanted to reach. She made the entire process feel easy and clear, and set me up with a strong foundation from the start. I highly recommend working with her.”

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Sian Atkinson - Base Law

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