THE STARTING BLOCK

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With the introduction of a new brand, Olympic needed to step-up their online presence, generate new leads and establish themselves as leaders in the market. Having very little experience with running campaigns, creating monthly newsletters, social posts or having a regular online contact, a marketing plan needed to be created.
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THE IMPACT

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Aunty Frank now works with Olympic on a monthly basis across the board of all their digital activity and collateral. Promoting new software solutions, monthly social posting, reporting through their internal software CMS, monthly newsletter, web management and establishing sustainable target audiences. Brand development and roll out has played a big part in the delivery, maintaining consistency and messaging throughout all external communications.
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“We have been working with ‘Aunty Frank’ for 2+ years over a range of marketing activities. Aunty Frank has been involved in a re branding exercise advising on creative elements and assisting with execution across print and digital media. More recently focus has turned to raising the Olympic profile using digital marketing tools. We have achieved success in raising social awareness, across the board and improving the level of engagement with our audience.

Aunty Frank works as an extension of our team, working in a collaborative manner offering ideas and influencing decisions. Through working together, we have gained confidence with creating campaigns, targeting our audiences, brand messaging and pulling together an overall timely monthly strategy.

Building a strong reputation and value in the Software industry has been a must using our family of digital activity. Aunty Franks marketing expertise and creative design cleverness continues to support the achievement of this goal.”
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Debbie Little - Olympic

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